Predictable Growth for Healthcare Innovators
Healthcare innovation is accelerating. Commercialization is not keeping pace.
ProGrowth Healthcare Solutions provides the CRO-level leadership and commercialization
infrastructure required to scale.
"The number one challenge we see across emerging healthcare companies is not innovation — it’s the lack of experienced CRO-level leadership capable of building and scaling a healthcare revenue engine."
Trusted by Healthcare Innovators
Our leadership team has supported companies across the
healthcare innovation ecosystem.
Digital health · Healthcare technology · Revenue cycle · Enterprise healthcare software · Tech-enabled services
Our CRO-Led Healthcare Growth Model
Healthcare commercialization requires
experienced operators - not theory.
Every engagement aligns strategy, commercial infrastructure,
and hands-on leadership execution across three phases.
- Review Strategy, Revenue Model & Go-to-Market Strategy
- Diagnose Ideal Client, Messaging, Process & People Gaps
- Audit CRM, Pipeline Health & Conversion Metrics
- Build Sales Playbook with Clear ICPs, Personas, & GTM plan
- Install Repeatable Sales Process & CRM Infrastructure
- Align People, Pricing & Performance Systems
- Embed Fractional Growth Leadership (CRO / CGO)
- Drive Execution, Mentor Teams & Scale Revenue
- Align CEO, Board & Investor Expectations
This approach helps healthcare innovators move from market traction to repeatable growth.
Phase 1: Assess
Clarity precedes scale. The Commercial Readiness Index (CRI) is a proprietary framework designed to assess a company's ability to sustainably scale revenue through leadership capability, sales infrastructure, and repeatable go-to-market execution. Traditional analysis evaluates historical performance. The CRI evaluates forward-looking growth reliability. In healthcare, this distinction is critical.
The CRI Evaluates Five Dimensions of Commercial Growth Readiness
The CRI Evaluates Five Dimensions of Commercial Growth Readiness
Leadership Capability
Executive sales leadership
Decision velocity
Accountability culture
Alignment between vision and execution
Key Question: Can leadership scale beyond founder-led selling?
Go-to-Market Maturity
Defined Ideal Customer Profiles
Structured enterprise sales process
CRM discipline
Forecast accuracy
Key Question: Is revenue generation measurable and repeatable?
Revenue Model Strength
ARR predictability
Retention performance
Pricing logic
Margin consistency
Key Question: Is the revenue base durable?
Execution Repeatability
Hiring rigor
Onboarding structure
Enablement systems
Performance cadence
Key Question: Can results be replicated across teams?
Market Momentum
Customer acquisition velocity
Strategic partnerships
Market visibility within target segments
Target market momentum
Key Question: Is traction accelerating in a disciplined way?
What You Receive
The Commercial Growth Readiness Assessment delivers:
Executive CRI Scorecard
Quantified commercial maturity evaluation
Prioritized structural risk identification
Organizational alignment recommendations
Revenue architecture roadmap (12–24 months)
Defined transition into Phase II
The CRI transforms subjective assessments of sales leadership into measurable, comparable data — providing an actionable indicator of future growth reliability.
Our Experts
Built on 100+ years of healthcare commercialization leadership - not frameworks.
Joe Dauskurdas
Founder & CEO | Healthcare Revenue Growth Strategy Leader and CRO
Doug Bain
Principal | Healthcare CRO & B2B Commercial Strategy Leader
Milan Raich
Principal Healthcare Growth & Strategy Executive
Roy Kuppenbender
Healthcare Market Access & Global Commercialization Leader
Our experts bring decades of experience in:
Healthcare revenue growth leadership
Digital health commercialization
Enterprise healthcare sales strategy
Payer and provider market navigation
Private equity portfolio growth acceleration
Healthcare technology go-to-market execution
These are operators who have built healthcare growth engines - not consultants.
Phase III: Growth Execution & Leadership Oversight
Discipline Creates Enterprise Value
Executive Advisory
Strategic oversight to CEO and board.
Fractional Growth Leadership
Weekly sales governance
Pipeline reviews
Deal coaching
Leadership mentoring
Hiring and organizational refinement
Ongoing Strategic Partnership
Continuous tuning of:
Sales process
Leadership development
Commercial metrics
Capital positioning
Who We Work With
Digital health companies
AI-enabled healthcare platforms
Healthcare IT and tech-enabled services organizations
Virtual care and value-based care innovators
Founder-led growth companies transitioning to institutional scale
Our work is particularly relevant for companies preparing for:
Additional growth capital
Strategic investment
Private equity partnerships
M&A positioning
Leadership scale transition
Built from Experience - Not Theory
ProGrowth Advisors brings over 30 years of experience building scalable commercial organizations.
We operate as:
Growth executives
Sales architects
Organizational designers
Leadership mentors
We are not a marketing agency.
We are not a pitch-deck advisory firm.
We build commercial systems that enable predictable sales growth.
Our Healthcare Growth Ecosystem
Beyond our core leadership team, ProGrowth Healthcare Solutions is supported by a network of senior healthcare executives and commercialization leaders across digital health, payer markets, provider systems, and enterprise healthcare technology.
Our advisory ecosystem provides:
Strategic market and client insights
Access to high impact industry relationships
Commercialization introductions across
all major segments
Experience scaling healthcare companies
through major growth phases
Access to healthcare capital and financial advisory experts
Network of 100’s of proven operating
experts across all disciplines
Where We Support Healthcare Innovation
Our team works with companies across the healthcare innovation ecosystem, including:
Digital Health & AI Platforms
Remote monitoring, AI diagnostics, care management platforms,
and clinical workflow technologies.
Revenue Cycle & Healthcare Financial Technology
Billing platforms, RCM technologies, payment optimization,
and revenue automation.
Provider Efficiency & Healthcare Operations
Operational technology, workforce solutions, analytics,
and workflow automation.
Payer-Focused Solutions
Risk analytics, value-based care enablement, care coordination,
and payer infrastructure.
Tech-Enabled Healthcare Services
Healthcare services organizations leveraging technology
to scale delivery models.
Enterprise Healthcare Technology & SaaS
Healthcare data platforms, interoperability technologies,
and enterprise healthcare software.
Why Commercial Discipline
Matters in Healthcare
Healthcare companies that achieve premium valuations demonstrate:
Capital-efficient growth
Revenue predictability
Leadership maturity
Defined commercial processes
Operational scalability
Innovation opens the door.
Commercial discipline determines enterprise value.
Request a Complimentary Healthcare
Growth Strategy Session
If you've built a differentiated solution but lack the
commercial infrastructure to scale it - we should talk.
Difficulty scaling revenue
despite strong market validation
Long enterprise healthcare sales cycles
Misalignment between product, marketing, and sales
Lack of experienced commercialization leadership
We would welcome the opportunity to share our perspective.